Opinion: California Tourism Industry Supports Safe, Responsible Travel Amid COVID

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La Jolla
Tourists from throughout the country are drawn to California’s spectacular coastline like this woman viewing the surf in La Jolla. Photo by Chris Stone

By Gene Zanger | Special for CalMatters

To those who’ve heard it, the history of the Zanger family business represents the quintessential American success story: Italian immigrant family prospers through decades of hard work, innovation and luck.

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Generations of my family worked for years to build Casa de Fruta from a seasonal cherry stand to a multi-dimensional road-trip traveler’s paradise. My grandmother Clara provided the innovation: “Build a restroom and travelers will stop.” She was right. The luck? Turns out that little cherry stand on Pacheco Pass was between Monterey and Yosemite and in the middle of the two major north-south corridors between San Francisco and Los Angeles.

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